Business model for business rules
Business model for business rules
Samenvatting
Business rule models are widely applied, standalone and embedded in smart objects. They have become segregated from information technology and they are now a valuable asset in their own right. As more business rule models are becoming assets, business models to monetize these assets are designed. The goal of this work is to present a step towards business model classification for organizations for which its value position is characterized by business rule models. Based on a survey we propose a business model categorization that is aligned to different types of assets and business model archetypes. The results show five main categories of business models: The value adding business rule model, the ‘create me a business rule model’ business model, the KAAS business model, the bait and hook business model and the market place business model.
Organisatie | Hogeschool Utrecht |
Afdeling | Kenniscentrum Technologie en Innovatie |
Datum | 2014-06-01 |
Type | Conferentiebijdrage |
Taal | Engels |