Samenvatting

Framewell is a handcrafted framing company that wished to improve their customer 's impression of the quality and trust levels of the brand. This project focused on creating an effective visual identity conveying the brand 's personality, a sense of high-quality, and the company 's trustworthiness.
Based on the brand 's trendy characteristic, visual elements were designed according to Dutch interior design trends. This was combined with the modern and premium features of the brand. A new logo, color palette, typography, and iconography were designed along with new guidelines for product photos.
A survey was made to evaluate if the new guidelines for product photos affected product perception compared to the old product catalog. The results showed there were no changes in the user 's willingness to buy or price perception. Nevertheless, there were changes regarding the perception of quality and trust levels.
Once combining the new product photo standards with the new visual identity, a mockup (prototype) of the website 's home page was developed. This was done in order to assess its efficiency in improving the perception of the brand 's quality and trust levels. The user testing indicated high numbers on those aspects, leading to the conclusion the design was effective in its goals.
Ultimately, the final products showed improvements to the customer 's impression of the brand, which leads to a successful conclusion of this project. A/B testing is advised for further design iterations to better determine what elements contribute to the perception of the e-commerce website.