Strategic Marketing Planning
A Step-by-Step ApproachStrategic Marketing Planning
A Step-by-Step ApproachSamenvatting
The book covers all aspects of marketing in 12 steps to write a marketingplan. In this second edition sustainability is added as a 'normal' part of marketing throughout the whole process. Also digitalization is integrated.
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Organisatie | Hanzehogeschool Groningen |
Datum | 2024-01-10 |
Type | Boek |
Taal | Engels |