The Ashgate Research Companion to Fan Cultures
Stijn Reijnders; Linda Duits; Koos Zwaan
The future of retail
Davina Joziasse (Student); Bart Kuijpers (Begeleider)
Generating inwards tourism by improving the brand knowledge and brand image, through communicating associations favored by the target group reflecting the city brand of Bratislava
Suzanne Jellema (Student); Maria Poulaki (Begeleider)
Introducing AllYouSee.nl to the market through integrated marketing communications.
Anahi Clemens Ramirez (Student); Geert-jan Verstoep (Begeleider); Roel Raatgever (Begeleider); Jeroen van Duffelen (Begeleider)
Efficacy of the League of Green Embassies twitter
Sonja R. Meskanen (Student); E.C.J. Nieuweboer (Begeleider)
Improving Labritannique's online marketing strategy with a limited budget during an economic downturn.
Céline Renard (Student); Ivonne Louw (Begeleider); Alex Weston (Begeleider)
Culture, Consumer Behaviour and E-Commerce.
Dolinde van Beek (Student); Peter de Groot (Begeleider)
Viral Marketing in Today's Global Village
Lieneke Paalman (Student); W.B. van Dam (Begeleider)
Perceived expertise vs. perceived trustworthiness: the suppressed effect of source type on review attitude
L.M. Willemsen (Lector); P.C. Neijens; F.E. Bronner
Is it possible for Sensecommerce, an online wedding shop, to enter the Franch market with a reasonable chance of success?
Saimi de Koff (Student); W.B. van Dam (Begeleider)