Reaching the ageing consumer with branded content
Kiki Zondag (Student)
How can the initiative “daar kun je mee thuiskomen” improve their bob-campaigns in order to have a positive impact on the attitudes and behaviour of dutch licenced drivers between the age of 18-34 years old
Vera Laing (Student); Simone Hackett (Begeleider); Ad Franzen (Begeleider)
A communication advice for WAHLE & WOLF
Carmen Schaeffer (Student); Klaus-Peter Wolf (Begeleider); Ivonne Louw (Begeleider)
Turning customers into promoters of the brand
Rolf Tjalsma (Student)
Showmethesushi.nl
Meike Denneman (Student)
How can Forrester Research engage with its target audiences on twitter?
Nirit Michaeli (Student)
Interactive storytelling in the digital age: new online opportunities for independent documentary makers
Christina Rupp (Student); Ivonne Louw-Dekker (Begeleider)
Selling love to the silver consumer
Roosmarijn Eversdijk (Student); Ad Franzen (Begeleider); Evelyn Bekooij-Westerhoudt (Begeleider)
Exploring Vivonline's brand resonance potential
Kylie Brons (Student); Theo Bors (Begeleider); Jitte Milder-Sorber (Begeleider); Vivian Reijs (Begeleider)
The Ashgate Research Companion to Fan Cultures
Stijn Reijnders; Linda Duits; Koos Zwaan