The anatomy of a personal service
Jeroen van Grondelle (Lid Lectoraat); Marlies van Steenbergen (Lector); Aletta Smits (Onderzoeker); Tijs Timmerman (Lector); Koen van Turnhout (Onderzoeker); Harald Pol (Onderzoeker)
Brand orientation as a marketing perspective for primary healthcare organizations
Harald Pol (Lid Lectoraat); Eveline van der Herberg (Onderzoeker); Di-Janne Barten (Onderzoeker); Judith Tielen (Onderzoeker); Gerrita van der Veen (Lector)
Value Creation with AI: Human-centric AI from a Marketing Perspective
Gerrita van der Veen (Lector); Nathalie den Engelse (Onderzoeker); Tijs Timmerman (Lector); Marlies van Steenbergen (Onderzoeker)
Innovating digitally
Helmer, Judith; Thuong Huynh, Thien-Minh; Rossano-Rivero, Sue; Lobacz, Katarzyna; Kör, Burcu (Amsib (Cedis)); Wakkee, Ingrid (Kenniscentrum Carem)
The reaction of coworking spaces to the COVID-19 pandemic. A dynamic capabilities perspective
Cabral, Victor; van Winden, Willem (Kenniscentrum Carem)
Spotless? Perceived Cleanliness in Service Environments
Vos, Martijn; Pruyn, Ad; Mobach, Mark P.; Galetzka, Mirjam; van Hagen, Mark
Concerns of Owner‐Occupants in Realising the Aims of Energy Transition
Mieke Oostra (Lector); Nelleke Nelis (Onderzoeker)
Cross-Border Business Development in the Dutch-German Borderland
Vincent Pijnenburg (Lector); Patrick Szillat (Associate Lector); Jan Lucas (Docent)
Customer Journey: from practice to theory
Pol, Harald (Marketing And Entrepreneurship); Harris, Patricia; van der Veen, Gerrita
Crises & Commercial real estate
Stef Koning (Student); F.G.L. Joosstens (Docent)