Highly recommended! The content characteristics and perceived usefulness of online consumer reviews
L.M. Willemsen (Lector); P.C. Neijens; F.E. Bronner; J.A. de Ridder
Report on 'Citrine by the Stones'. Research on the entering of the Dutch market & the selection of a media strategy application.
Tessa van den Berg (Student); Theo Bors (Begeleider)
Social Media & Consumer Insights: Waarom zagen we 5 jaar geleden social media niet aankomen?
A. Cox (Lid Lectoraat)
The Starbucks "Sing Your Own Song Event" : an experience created by customers for customers
Bart P. Vader (Student); P.J.M. Hanssen (Begeleider)
Publishing Newspapers and Magazines on E-readers : Considerations for Publishers
Annemarie van der Zwet (Student)
Meaningful advertising: pervasive advertising in the experience economy
Peter van Waart (Onderzoeker); Ingrid Mulder (Lector)
Export policy plan for Tchibo : exploring the Mexican market
Lisa Linke (Student); W. van Leeuwen (Begeleider)
The emotion age and it's effects in advertising
Jorien Susanne van den Munckhof (Student)
Older adults' reasons for using technology while aging in place
Sebastiaan T.M. Peek (Lid Lectoraat); Katrien G. Luijkx; Maurice D. Rijnaard; Marianne E. Nieboer (Docent); Claire S. van der Voort (Docent); Sil Aarts (Docent); Joost van Hoof (Associate Lector); Hubertus J.M. Vrijhoef; Eveline J.M. Wouters (Lector)