The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
The transtlantic data transfer : the case of EU-U.S. relations
Tatjana Arnold (Student); P.G. (Paul) Nixon (Begeleider)
Organic tea in the supermarket
Samantha M. Siewertsen (Student); L.J. Harris (Begeleider)
The consumer decision process model applied to websites
Emmelie A.P. van Kooten (Student); J. Veldman (Begeleider)
Determinants of service innovation
Mathieu Winand; Steven Vos (Lector); Thierry Zintz; Jeroen Scheerder
A Comparative Analysis of Store Attributes of Large and Small Retail Stores which Influence the Consumer Decision Making Process in Store Selection.
Claudia Rutten (Student); Masoud Banbersta (Begeleider)
Improving Labritannique's online marketing strategy with a limited budget during an economic downturn.
Céline Renard (Student); Ivonne Louw (Begeleider); Alex Weston (Begeleider)
Optimising Nokia's marketing approach based on consumer behaviour
José Hoogland (Student); P.M. Koelemij (Begeleider)
TUI Nederland : the sustainable travel organisation
Corinne Meijers (Student); Z. Kahar (Begeleider)