Zocht je misschien: breed?
SKU-rationalization from a customer point of view
Florieke van der Laan (Student)
Validating BE HELLO
Frank Morgownik (Student); Jean-Pierre Schreurs (Begeleider)
Een socialmediastrategie voor het vergroten van de interactie met de doelgroep van Granny's Finest
van Daalen, Jane (Student); Rasch, M.; Verhoef, G.
What are the key success factors that make Starbucks a fast-growing company in the Netherlands nowadays - does Starbucks' quality coffee or its brand image have the biggest share?
Shannon Vegter (Student); Adrienne H.M.H. Kapiteijn (Begeleider)
Aspiring Adventurers in Style
Barthel, Katharina; von Maltzahn, Constantin-Felix (Lectoraat Fashion Research & Technology)
The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
When online fashion retailers “pop-up” into the real world
Lora Iatcheva (Student); Peter de Groot (Begeleider); Ilona Taillade (Begeleider)
Victoria's Secret
Aesa M. Brans (Student); N.A. Ariens (Begeleider)
Living in Apples or Oranges?
Can V. Güneyli (Student); L.J. Harris (Begeleider)