Zocht je misschien: consumer?
To buy or not to buy…
Myla Ketel (Student); E.J. van Weperen
De consument bewust loyaal maken met HV Polo
Casper Koppelle (Student); Kees de Graauw (Begeleider)
Developing company etiquette to improve the image of the pig sector
Bos, I. (Student); Verschuur, C.M.
Urban Stories
Christa de Graaf (Lid Lectoraat); Dr. Joke Hermes (Lector)
Deriving vehicle-to-grid business models from consumer preferences
Bohnsack, René; van den Hoed, Robert; Oude Reimer, Hugo
The restoration of consumer confidence in the financial sector
Leonie Botjes (Student); E.J. van Weperen (Begeleider)
What are the key success factors that make Starbucks a fast-growing company in the Netherlands nowadays - does Starbucks' quality coffee or its brand image have the biggest share?
Shannon Vegter (Student); Adrienne H.M.H. Kapiteijn (Begeleider)
Mind Games
Nils Roskamp (Student); E.J. van Weperen (Begeleider); Esther Schagen (Begeleider)
Reaching the ageing consumer with branded content
Kiki Zondag (Student)