Search, Social and Mobile in marketing strategies
Marloes F. Weerd (Student); W.M.J. van Leeuwen (Begeleider)
What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize
Ronald Voorn (Lid Lectoraat)
Engaging with Consumer Tribes.
Willemijn van den Broek (Student); Peter Applebaum (Begeleider); Summer Howcroft (Begeleider); Ed Olijerhoek (Begeleider)
Culture, Consumer Behaviour and E-Commerce.
Dolinde van Beek (Student); Peter de Groot (Begeleider)