How international should your branding be?
Alsem, Karel Jan
Improving the customer journey for differing cultures through storybranding and storytelling marketing
Pamela Pietersz (Student)
3rd Understanding Small Enterprises (USE) Conference 2015
Alsem, Karel Jan; Kostelijk, Erik Jan
The use of internationalisation instruments and place brand architecture by Dutch regions
Keith Dinnie; Huub Ruël (Lector)
Expensive, Cold and Dangerous
Danielle Wopereis (Student); Marjolein Kopomans (Begeleider)
Organizing local ‘green’ entrepreneurship
Gerrita van der Veen (Lector); Sven Willemsen (Lid Lectoraat)
Republic of Frends
Sabrina Hassloch (Student); Amanda Coady (Begeleider)
Customer Relationship Management.
Donna Hijner (Student); Jordi de Looff (Begeleider); Johan van Summeren (Begeleider); Willemijn Jumelet (Begeleider)
The key to SharePeople's branding strategy
Liza Heykoop
Raising Brand Awareness of Radii Footwear in the Netherlands
Eleonora Nikolova; Ute Massholder (Begeleider)