The Dutch government and leading academics in the field of circular economy propose that “repurposing”, i.e., finding new usages for discarded material, is important to reduce resource usage. Waste collectors, municipalities and start-ups increasingly find ways to develop circular business models, aiming …

A lecture and seminar about lean marketing proved to be successful to achieve learning outcomes that involved an understanding of the lean startup model. Further, participating students were able to discuss complex marketing issues in an international setting.

The world needs more jobs to meet United Nations Sustainable Development Goal 8 and to keep up with expected population growth. Policymakers stimulate start-ups due to their expected job-generating effect. Despite the increased number of solo self-employed, percentages on graduation from small to larger …

Welcome City Lab is an innovation platform dedicated to urban tourism that includes the world’s first incubator specifically for this sector. It was created in July 2013 by Paris&Co, with the support of the City of Paris, BPI France, Paris Convention and Visitors Bureau, and the French General Directorate …

Our planet’s ecology and society are on a collision course, which manifests due to a contradiction in the assumptions of unlimited material growth fueling the linear economic paradigm. Our closed planetary ecosystem imposes confined amounts of space and a finite extent of resources upon its inhabitants. …

This research analysed the extent of brand awareness between DIYS Soap, Lush and Holland & Barrett and advised how can DIYS Soap improve its brand awareness in the Dutch market. DIYS Soap is a social entrepreneurship start-up based in Amsterdam which sells personal care products at a relatively high price …

The emergence of collaborative workspaces is a remarkable feature of contemporary cities. These spaces have appeared rapidly, catering for the locational needs of self-employed workers, start-ups and small-size companies. The objective of this paper is to provide an analysis of four categories of collaborative …

Groningen as the Dutch Silicon Valley? Too good to be true? Of all jobs in the city, about seven and a half percent are in the IT sector. According to het Financieel Dagblad (2018), IT giants as IBM and Google, but also smaller IT companies and start-ups attract recent graduates, which works wonderfully …

The Knowledge Centre NoorderRuimte conducts practice-oriented research into the built environment in the Northern Netherlands. In Oldambt, a region in the northeast of the province Groningen, it was observed that the current demographic, behavioural and economic development causes a low business succession …

Amsterdam Science Park (ASP) is a pearl in the crown of the Amsterdam knowledge economy, with its high-level research institutes (the Faculty of Science of the University of Amsterdam, several institutes of the NWO, the Dutch national science organisation) and a growing number of knowledge-based companies …