Building brand advocacy for a sustainable brand through corporate storytelling and a customer journey improvement
Nick Vojvodić (Student)
Tourist Marketing
Narges Raoufi (Student); Jos Schroder (Begeleider)
De consument bewust loyaal maken met HV Polo
Casper Koppelle (Student); Kees de Graauw (Begeleider)
Product Type and Personality in Brand Relationships
Ronald Voorn (Lid Lectoraat); Ad Pruyn; Sabrina Hegner
Selling love to the silver consumer
Roosmarijn Eversdijk (Student); Ad Franzen (Begeleider); Evelyn Bekooij-Westerhoudt (Begeleider)
A marketing plan for MasterPeace
Tinka van Wijngaarden (Student); J. Veldman (Begeleider)
What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize
Ronald Voorn (Lid Lectoraat)
Business plan Tropical Weddings
Muneeba Iqbal (Student); L.J. Harris (Begeleider)
Marketing Research Report : new product feasibility research and development recommendation [for FY Co.]
Meng Zhang (Student); R.C.M. Nijman (Begeleider); L.J. Harris (Begeleider)