A transmedia storytelling approach in the maintenance and expansion of the year-round attention and promotion for the annual event of TEDxBinnenhof
Stephanie Meijer (Student); Jim Stolze (Begeleider); Nathan Wiersma (Begeleider); Peter de Groot (Begeleider)
A research on the future of traditional media in a rapidly changing media environment.
Paul Franken (Student); Renee Coers (Begeleider)
The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
Independent Coffee Cafe Marketing In The Netherlands
Breshna Sarwary (Student)
How can the initiative “daar kun je mee thuiskomen” improve their bob-campaigns in order to have a positive impact on the attitudes and behaviour of dutch licenced drivers between the age of 18-34 years old
Vera Laing (Student); Simone Hackett (Begeleider); Ad Franzen (Begeleider)
A communication advice for WAHLE & WOLF
Carmen Schaeffer (Student); Klaus-Peter Wolf (Begeleider); Ivonne Louw (Begeleider)
Colours and emotions in advertising
Parisa Irankhah (Student); Evelyn Bekooij-Westerhout (Begeleider)
The ‘Soa – polikliniek’
Joëlle Sillevis Smitt (Student); Frans Engelman (Begeleider); Maaike van Veen (Begeleider); Adriaan Tempert (Begeleider)
Netflix expanding to Germany
Roland Marquardt (Student)
Improving Greece’s crisis image in Europe all fun and games?
Cleo Sardelis (Student); Theo Bors (Begeleider)