Samenvatting

Entrenched upon the problem analysis, the following main question is concluded: Research on the well-sufficiency of food supply, specifically strawberries of Chile. The ensuing sub questions must contribute to the main question.
1. Sub-question: During the period of 2019-2021, what were the export and import volumes of Chilean strawberries and what stands out about that?
2. Sub-question: During the period of 2019-2021, what was Chile ‘s domestic production volume of strawberries?
3. Sub-question: What is Chile’s main reason for its insufficient self-supply of domestic needs of strawberries?
4. Sub-question: What technology innovation is needed from abroad to improve the domestic growth of this fruit in Chile?
5. Sub-question: To which extent can BusinessHub - in terms of providing organizations of both countries’ business opportunities – differ in contrast to its competitors such as Chambers of Commerce?

The aim of this research is to investigate market opportunities for the project development department at BusinessHub by linking the Chilean and Dutch agriculture sector kicked off in September 2022. Initial, thorough research has created insight in a specific fruit or vegetable kind that Chile grows but does not meet the current domestic demand. Both Dutch and Chilean specialist have been approached and will be connected after the research has been conducted with the aim to share innovation and techniques with focus on improving the performance of the specified fruit or vegetable with BusinessHub acting as mediator and will benefit from it as they will be able to expand their market range to the Netherlands and other countries where there are companies that contribute to optimising Chilean cultivation.
The professional product can be seen as a ‘Start Report’ which is useful for both countries' organisations that are interested in continuing with this process of transfer of knowledge at first and machinery, technic, and crops in the future. The professional product consists of; market insights, trends, product data, import/export volumes, as well as organisations that can be part of the development process due to their product/service. Therefore, both desk and field research e.g., WUR (2022)12 were required by the means of market analysis, conducting interviews, attending trade shows e.g., Expo Chile Agrícola (2022)13, FruitTrade (2022)14. Approaching leads by providing them business opportunities is the next aim once the research has been delivered. According to the SWOT-analysis, market insights are drafted.