Samenvatting

Countless small businesses struggle on a daily basis with gaining a healthy level of brand awareness and customer retention. Many of these businesses face bankruptcy or high staff turnover due to the larger chains and franchises having a higher budget and more accessibility to certain resources. While there is no certain key to success or assistance to ensure the businesses’ future, it can be said that one of the key tools to help a business significantly is marketing. Thankfully there are many mediums and tools to use for marketing, but which of these resources are effective and efficient for small businesses and micro firms?