De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

SOUND OF THE EAST : INTRODUCING CHINESE POP MUSIC TO THE DUTCH PUBLIC

Rechten: Alle rechten voorbehouden

SOUND OF THE EAST : INTRODUCING CHINESE POP MUSIC TO THE DUTCH PUBLIC

Rechten: Alle rechten voorbehouden

Samenvatting

The fact which sparked my interest in this subject is that during 4 years living in the Netherlands, I have almost never listened to any music from Asia (only once from India) on TV or on radio. You may say: “of course, because we don’t understand what they sing,” but a nice piece of music doesn't have to be filled with lyrics to understand it.
Chinese people have a reputation of being very cultural resistant, but Western pop music is widely accepted and getting more and more popular in China, due to the language barrier, many Western songs are translated in to Chinese and sung by famous artists. Almost every College student in China can name several Western pop songs and singers but disappointingly, Europeans can not recall any Asian artists.
In this thesis, I will first explain the methodology and the theoretical framework that I used during the research, and then I will make a situational analysis of the music industries in China and in the Netherlands as well as SWOT analysis of this project. In the questionnaire research and expert interview sections, I’m focusing on tracing the current communication problems aimed at finding out the probability of actions. Finally, I will design a communication program in order to bridge the gap between Chinese music and Dutch audience, change people’s perception and stimulate their engagements in cultural activities, positioning Chinese music properly in the mind of the Dutch public.

Toon meer
OrganisatieHogeschool Utrecht
OpleidingCommunicatiemanagement
AfdelingCommunicatie
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk