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An investigation on the Dutch organic vegetables and fruits market

General retailers perspective focused

Rechten: Alle rechten voorbehouden

An investigation on the Dutch organic vegetables and fruits market

General retailers perspective focused

Rechten: Alle rechten voorbehouden

Samenvatting

This report seeks to provide marketing guidance and recommendations for general retailers in order to increase the
market share of organic vegetables and fruits in the Netherlands. This report seeks to answer the central question of
“How to increase, from the perspective of general retailers, the organic vegetables and fruits market share in the
Netherlands?”. In order to provide comprehensive marketing guidance and recommendations, previous literature
was consulted and surveys were conducted.

OrganisatieDe Haagse Hogeschool
AfdelingMO Europese Studies / European Studies
Jaar2016
TypeBachelor
TaalEngels

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