Samenvatting

The thesis at hand was written for the client “Intercruises Shoreside and Port Services”, more specifically their office in Amsterdam, the Netherlands. Intercruises is a tour operator specialized in services for the ocean and river cruise industry. The company already established offices over the whole globe, however their vision is to be the leading provider of shoreside and port services and thus this thesis was initiated. Some destinations are not yet covered by the services of Intercruises and one of them is Germany. Due to the fact, that Germany is currently the greatest source market in the ocean cruise industry when it comes to outbound tourism, but also experiences a tremendous increase in their inbound cruise tourism, the following management question was established: “Which local market and with which services could Intercruises enter the German ocean cruise market initially?”.