Samenvatting

The purpose of this Young Professional Semester Portfolio is to create a collection of micro wedding packages for millennial couples in the Netherlands for Santé Weddings and Events – a wedding planning company in Amsterdam. The micro wedding packages will be a solution to the problem that the company is facing regarding Covid-19. Due to strict regulations from the government, many weddings and events have been postponed or cancelled in 2021. Therefore, the micro wedding packages offer couples in the Netherlands a new way of getting married, which is safe, intimate, stylish and affordable. To gain a better insight into the expectations of potential customers, in-depth interviews and an online questionnaire were conducted. First of all, three interviews with experts from the US were conducted to gain more knowledge regarding the micro wedding concept, the challenges and the success factors regarding having a micro wedding business. Secondly, an online questionnaire was conducted. A total of 116 questionnaires were obtained. Thirdly, the researcher conducted five interviews with potential couples living in the Netherlands who would plan to get married to understand the underlying reasons for their wedding preferences. With this in mind, the professional designed four micro wedding packages with different wedding themes for Santé Weddings and Events: romantic wedding, rustic garden wedding, classic chic wedding and typical Dutch wedding. Each package offers all the essential services for a perfect wedding day at a reasonable price. Based on the wishes of all stakeholders and the research results, each package provides location rent, a catering service for the wedding ceremony and reception, flower arrangements, a wedding officiant, a wedding planning service, digital wedding invitations and a welcome sign. The packages also offer additional services such as makeup and hairstyling, a wedding cake, videography, a photo book and wedding attire. The professional product is represented as a wedding brochure.