Samenvatting

How to keep an innovational and creative approach in corporate low-end ‘lite’ productions? This research has aimed to take a closer look at more creative means of expression within the constrictions of the limited low-end model.
Determining a visual style and planning a well-structured story are two of the most important pillars of a production proposal. However, these more creative tasks are difficult to ignite when answering client phone calls, tutoring interns and handling crew and equipment choices within the limitations of the low-end budget and time frame. However, if a workflow is designed for activating and motivating creative decisions within the low-end field, creativity can be implemented in a more effective habit-driven manner. The ‘lite‘ productions get more varied and the 1camera staff gets more experienced with creative expression without the unforeseen loss of time creative processes occupy without set guidelines.
Results
Research has indicated that, as of currently, there is a notable difference in the understanding of story structure and the level of demonstrated creative comfort within the 1Camera staff. Research has also indicated that creative techniques can be learned, constructed and applied with the help of, and much exposure to, analogue tools such as cards, and that creative comfort could be influenced by the ‘fun’ element of a gamified solution.