Samenvatting

The Kilimanjaro region is found in the Northern parts of Tanzania mainland and is among of the regions in Tanzania which grows vanilla. The region has favorable climatic conditions, potential area for cultivation and is among the regions that have many water sources for irrigation and many irrigation schemes. The access to the export markets is the key challenges which faces the vanilla producer association, which is articulated with low production and productivity due to low investment among farmers, price fluctuation, inadequate certified seedling/cutting, and low prices received by the farmers discourage the farmers from producing in an agribusiness way. The study aimed to determine the factors which hinder the UWAVAKI association from accessing export markets for their processed vanilla products, and suggest recommendations that will improve access to the export market to maximize profitability in the Kilimanjaro region.