Supporting the Creation of Value for Intercontinental Customers Through Communications
Supporting the Creation of Value for Intercontinental Customers Through Communications
Samenvatting
The UN SDG Action Campaign aims to raise awareness and mobilize action around the United Nations Sustainable Development Goals (SDGs) through effective communication strategies. The goal of this project was to analyze the current communication strategies of the campaign and provide recommendations for improvement. Through the analysis of data from a survey of intercontinental customers and a review of existing literature, it was found that the campaign should focus on tailoring communication strategies to effectively meet the needs and expectations of intercontinental customers. This includes producing simple but meaningful messages, emphasizing personalization and individualized communication, and paying attention to language and translation. An action plan was developed to operationalize these recommendations, including a timeline, cost estimates, staffing and personnel requirements, and any necessary organizational changes. The action plan was found to be operationally feasible, with a strong return on investment and long-term feasibility over at least five years. Overall, the UN SDG Action Campaign has the potential to effectively raise awareness and mobilize action around the SDGs through improved communication strategies. It is recommended that the campaign implement the proposed action plan to better meet the needs and expectations of intercontinental customers and increase the impact of the campaign.
Organisatie | NHL Stenden Hogeschool |
Afdeling | Academie Commerce & International Business |
Partner | United Nations SDG Action Campaign |
Datum | 2023-01-27 |
Type | Bachelor |
Taal | Engels |