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The Italian Market of Plant-Based Infant Formula

exploring Italian Parents' and Caregivers' Perspectives and Preferences regarding Infant Nutrition Products

Open access

The Italian Market of Plant-Based Infant Formula

exploring Italian Parents' and Caregivers' Perspectives and Preferences regarding Infant Nutrition Products

Open access

Samenvatting

This study examines the landscape of infant nutrition in Italy, specifically focusing onplant-based infant formula - also referred as breastmilk substitutes (BMS) – as analternative to traditional dairy-based products. As concerns about dairy allergies and the environmental impact of milk production grow, parents seek plant-based alternatives for their children, leading to increased demand in this niche market. However, scepticism among Italian parents about plant-based diets persists. The research aims to uncover Italian parents' attitudes towards plant-based infant formula and the factors influencing their choices. The main research question reads: “To which degree would Italian parents and caregivers consider utilising plant-based breastmilk substitutes for their children?”. To support the main question, four sub-questions have been formulated, investigating the demographic factors of influence, the most favoured plant-based ingredients in infant formula, the importance of product attributes and quality marks, and the misconceptions and drawbacks concerning plant-based nutrition in infants.

Toon meer
OrganisatieAeres Hogeschool
AfdelingBedrijfskunde en Agribusiness
PartnerAeres University of Applied Sciences Dronten
Datum2023-08-13
TypeBachelor
TaalEngels

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