Samenvatting

The Dutch food sector is divided into several industries, because an industry is more specific as a sector is a larger group of companies. The focus during this research will be the Dutch food processing industry. The Dutch food processing industry consists of 9 sub industries, within these sub industries there are several sub-sub industries as well. There is a lot of information available about the sub industries in terms of trends and developments, but this is general information about the Dutch food processing industry and might not be what employees would like to see. Publishers are writing about these trends and developments, but are these topics something that the employees in the Dutch food processing industry would like to see? The purpose of this research is to find out what the interests of employees in the Dutch food processing industry are. What do employees working in the Dutch food processing industry find interesting and what topics are in newspapers and magazines, but are less interesting. The main question is ‘What kind of information are employees working in the food processing industry in the Netherlands looking for?’