Samenvatting

With French domestic consumption declining for more than 10 years, small winegrowers need to look beyond the French market to ensure the development of small wineries. However, the Loire region is unable to export, as only 20% of production is exported. Moreover, the small winegrowers of the Loire cannot manage to export their production. Based on data collected during several interviews, research is studying solutions for developing export sales by small winegrowers in the Val de Loire. The aim of the research is to provide solutions for small Loire winegrowers so that they can succeed in exporting. Exporters from the United States, the United Kingdom, Belgium, China, Switzerland and small winegrowers in the Val de Loire have been mobilised for this research. Three main results are reported. How can small Loire winegrowers develop their export sales? Three main subjects were studied. Firstly, the place of French wines in an importer's product portfolio. Secondly, the researcher wanted to identify the key factors for success in exporting. Finally, the research focused on solutions to the problems faced by small Loire winegrowers.