QUOTE “[ Rainwear brand] RAINS targets fashion-conscious millennials however is increasingly becoming unattractive to their target group as they use 50-60% virgin polyester in all of their products - carbon intensive non-renewable resource.” CONCEPT BOOK The concept book describes ‘Save Your Rains’, …

QUOTES “27% of the Dutch population under the age of 25 is bi-cultural.” “In order to stay relevant HEMA has to tap into the needs of the multicultural society” “HEMA is there for everyone! This is the slogan used by HEMA. But is this really the case ? HEMA shows a lot of diversity throughout their communication …

QUOTES “Is it not ironic that although in 2050 the majority of the western society will be mixed race, there still is a great lack in the understanding of mixed race representation?” “If we would believe racial representation in the fashion industry, every woman could become a sports heroine, but only …

QUOTES “We designed […] concept book to introduce you to the creative idea for a brand extension for Maison Margiela - conceptual and experimental makeup line based on opportunity for the brand to exist in the new category of beauty.” ”’Le Laboratoire de Margiela’ (proper noun, plural) derived from Maison …

CONCEPT The concept book covers a concept with the aim to create brand awareness of the brand Sacai with the tribe ‘The Modern Poets’. The concept is about creating an emotional experience around Sacai using the medium of poetry as a way to connect in an honest and intimate way. - ‘The Sacai Sphere’ …

QUOTES “Vestoj [the journal of sartorial matters, is an annual magazine that] was mainly born out of frustration. Anja Aronowsky Crownberg did not understand why fashion media could not allow for more critical thinking. When it came to fashion as a subject, the coverage lacked in depth and credibility. …

QUOTES “Naked Underwear is a line extension concept of [underwear brand] Lush’s Naked Movement into Zero Waste and crap-free women`s underwear.” “ […] Lush’s plastic-free Naked Movement [is a] movement [that] aims continually to find more sustainable and plastic-free alternatives.” “All materials stripped …

CONCEPT BOOK The concept book introduces The Fine Line as a pioneering communication approach by fashion brand 69 to seduce the “Progressive Escapists”. By giving in to a multitude of physical sensations, they are submersed in 69’s universe. QUOTES “The Progressive Escapists are accustomed to seeing …

QUOTES “Dover Street Market is a department store where art and fashion meet, a gallery that invites one to interact. Exclusivity becomes approachable. A beautiful chaos is pieced together by a curated selection of fashion brands. DSM is about storytelling and collaboration. The store celebrates the …

QUOTES “Masturbation as part of your wellness routine” “In an era where the 4th feministic movement flows through our veins, it is the norm that every body type is seen and heard. In 2019, we strive for acceptance of every form and color. – But with social media that over perfectionizes every image, …