Understanding generational patterns in plant-based drink consumption in the Netherlands and Canada
Chastelet, R. van (Student); Boxen, M.
A strategic approach for Medisol's success in Greece and Czech Republic
Alexander Maljers (Student); Rob Jeffery (Docent); Jeroen Meijering (Docent); Marjolein Luijk (Begeleider)
Brands, Values and Consumers. The importance of values in consumer behaviour
Ronald Voorn (Onderzoeker)
Which value type promises more value in marketing communications?
Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); Thomas van Rompay (Onderzoeker); Ad Pruyn (Onderzoeker)
What sustainable fashion retailers presume about consumer motivations and how they try to persuade consumers to purchase their product
Annuska Toebast (Onderzoeker); K.L. van den Broek (Onderzoeker); Tijs Timmerman (Lector)
Consumer adoption of local foods
Ronja Kamp (Student); Stefania Ntregka (Begeleider)
Increasing guest satisfaction by implementing personalization in the guest journey.
Julia Schuuring (Student); Pieter-Jan Massoels (Begeleider)
What is the most optimal marketing strategy for Petruz in order to successfully launch a superfood product in the Netherlands targeting health-conscious consumers?
Diana Simon (Student); Eric Sondervan (Begeleider)
A good reason to buy
Moes, Anne; Fransen, Marieke; Verhagen, Tibert (Lectoraat Emerging Technology For Business); Fennis, Bob
De grens als kans: hoe grenssupermarkten optimaal inspelen op de Duitse klant
Carla Arts (Onderzoeker)