Creating a Blue Ocean Strategy in the Indonesian PR Market
Creating a Blue Ocean Strategy in the Indonesian PR Market
Samenvatting
"How can we create and implement an innovative strategy for our business activities against lower costs, that adds value for customers and opens new markets, while improving our position against our competitors?" The main solution through a management perspective was the Blue Ocean Strategy theory. Main goal was to investigate, create and implement the strategy for Fortune PR.
| Organisatie | Zuyd Hogeschool |
| Opleiding | People and Business Management |
| Afdeling | Faculteit Commercieel en Financieel Management |
| Faculteit Management en Recht | |
| Datum | 2013-04-18 |
| Type | Bachelor |
| Taal | Engels |
