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Professional Self-analysis

Workshops on International Enterprise

Open access

Rechten:Alle rechten voorbehouden

Professional Self-analysis

Workshops on International Enterprise

Open access

Rechten:Alle rechten voorbehouden

Samenvatting

The survey on ‘Doing Business in Germany’ (2010), conducted by the CBRD research project (Cross-Media, Brand, Reputation & Design Management), helped identify key principles for doing business internationally. As the study shows, self-analysis by the Dutch agency or individual designer is at least as important for a successful enterprise as finding the right opportunities on the German or any other international market. For the designer concerned, this requires insight into one’s own ambitions, motives, competencies, attitude and work style.

OrganisatieHogeschool Inholland
AfdelingDomein Communicatie, Media en Muziek
LectoraatCross-media, Brand, Reputation & Designmanagement
Jaar2012
TypeRapport
TaalEngels

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