Samenvatting

Over the last couple of years the younger audiences of Dutch public broadcasters have been declining. This dissertation will look for the reasons of the decline for the 13 to 19 year old audience. The research consisted of six interviews with media professionals and extensive literature research. The reasons for the decline in viewing are (1) the lack of content for teenagers, (2) the changed media behavior of the group, (3) the rise of new media and (4) the slow adaptation of Dutch public broadcasting to changing environments. The Dutch public broadcasting industry will be dissected in the themes: (1) consumer & market, (2) technology, (3) management & business, (4) finance & economics and (5) policy and regulation. At the end of the dissertation, an advice will be given to solve the problem using the five main themes.