De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Export policy plan Luna Design - Germany -

Rechten: Alle rechten voorbehouden

Export policy plan Luna Design - Germany -

Rechten: Alle rechten voorbehouden

Samenvatting

The main focus of this report is to answer the main question; What are the opportunities and chances for Luna Design to start exporting to Germany and if there is a market, how to penetrate on this market.

After a small country selection, we have chosen Germany as a potential start to enter the European market. Luna Design asked me to do research on the German market. In order to see the possibilities of a market entry for Luna Design, I analyzed the problems and possibilities, summarized the entry possibilities and chose to work closely with a distributor.
Luna Design is a fast growing business with an increasing turnover and is currently market leader on the South African market. Luna has got the knowledge and the skills to internationalise. These benefits are reasonable to expand on foreign markets.
Before the international crisis, Germany is one of the most stable economies in the world.
Germany is also the largest market for home decoration and accessories in Europe, with a total of € 3 billion.
Luna sells post modern rustic frames, this is a trend sensitive product but very popular at the moment. Photo frames are bought for different reasons; but mainly they are bought as home decoration items. Luna Designs products appeal to the consumers because they have identity, are made from recycled timber, are handmade and of high quality. In addition Luna provides a lot of homeless people with jobs, helping them to get a future. All this together creates a product with a personal story. This, in combination with the fact that more and more Europeans are interested in exotic cultures, creates opportunities for Luna.

Toon meer
OrganisatieHogeschool Utrecht
OpleidingInternational Business an Languages
AfdelingMarketing en Commerce
Datum2010-06
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk