De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Publishing Newspapers and Magazines on E-readers : Considerations for Publishers

Rechten:

Publishing Newspapers and Magazines on E-readers : Considerations for Publishers

Rechten:

Samenvatting

Publishers of magazines and newspapers are losing income. Cheaper, or even free alternatives like news on the internet and free newspapers have pulled readers away from the traditional newspaper. At the same time, the economic crisis has negatively influenced the amount of advertising, while revenue gained from online advertising was already much lower than publishers originally expected. Now, publishers are trying to find new income sources, and publishing their content on e-readers and tablets is one of the possible options. My research report is part of a bigger research of the Content Quality Journalism research group of the Utrecht University of Applied Sciences, who take part in the 3D project. The aim of my research has been to develop possible business models for publishing newspaper and magazine content on e-readers. In this research the four domains of the STOF model are explored; Service, Technology, Organization and Finance. The e-reading market is still very young which is why hardly any concrete information is available. Therefore the main research method for this report has been online desk research followed by an expert interview and a workshop. My research is aimed at publishers in general which is why the result is not a specific business model but things that publishers should take into consideration when creating their own business model. Publishing newspaper and magazine content on e-reading devices is an innovative service that can attract paying users because of its mobility, interactivity and possible personalization. Although this service can offer a complete new user experience, publishers have to keep in mind that the e-readers and tablets have different qualities and therefore need to be approached differently. This service will have to give users a an experience that they cannot get from other media.
Content can be offered via existing service providers, self-created platforms or new platforms created by a third party. Publishers have to decide on the amount of time and money they want to dedicate to this service, their willingness to collaborate with each other as well as third parties and the amount of control they want to have, to discover which approach suits them best. Publishers can protect their digital content in several ways. Device connected DRM is very safe but consumers can only buy content from the platform their device is dedicated to and only see it on that device. Social DRM allows consumers to copy content to other devices but if they share it illegally they can be easily traced back. Cloud Computing means that the content is not located on the device but online where users can access it via any device with their login code. There is an almost constant flow of new technical innovations in the e-reading market and although the tablet so far is the most advanced of the two device types, both have the possibility to offer the new experience that users demand. Editors will not have to change much to offer this content. Users are willing to pay for this new service but it has to be different from the media they are used to. A few publishers already offer this service but their pricing strategies are chaotic and they ask more for the e-reader content than most users are willing to pay. Advertising via these services can be profitable for the publishers, but they should take this step-by-step. The expenses depend on the market approach and the quality that publishers want to offer. It depends on the vision, resources and type of content of the publisher which road he wants to take, but in general it is important to keep the consumer in mind in this market and not just look for the way that gives the most revenue with the least effort at first sight. Users are willing to pay for content as long as it gives them a new user experience, which is why the publisher should listen to them. When first entering the market publishers should try to create their own platform, because it gives them more freedom and it is more user friendly. They can later consider offering their content via existing service providers as well. Device connected DRM, high differences in prices and stuffing the content with advertisement can frustrate consumers and keep them away from the service, therefore this should be avoided. Publishers have to be consistent in the pricing of their content for different devices and cannot expect users to pay the same for digital and paper content.

Toon meer
OrganisatieHogeschool Utrecht
OpleidingInternational Communication and Media
AfdelingCommunicatie
PartnerContent Quality Journalism research group of the Utrecht University of Applied Sciences, who take part in the 3D project
Datum2010-06-07
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk