Samenvatting

This research set out to explore the feasibility for Emzingo Group LLC’s NexGen leadership development fellowship to be implemented in the emerging market of Brazil. Therefore (1) Brazilian contextual aspects for leadership, (2) the leadership development space, (3) personality traits of leaders, and (4) Brazilian culture-specifics were investigated through explorative research. This was done in order to position the Brazilian concept of leadership in relation to established concepts applied in the NexGen fellowship. The Brazilian context was found to be a complex environment with various challenges and opportunities. In this environment there has been little development of leadership development education, offering a field of opportunities. Looking at the personality traits and cultural aspects of leadership a shift in values between generations has been recognized. This shift in values in combination with a need for leadership development offers opportunities for Emzingo Group LLC to launch the NexGen fellowship in Brazil. NexGen provides an opportunity to translate future leader’s values into practical leading approaches. Therefore, sessions of the fellowship should be adapted to address locally challenging topics, a locally operated NexGen could bring together Brazilians and internationals in the diverse Brazilian context allowing for intensive exposure to diversity, and an annual NexGen forum offers the opportunity to preserve engagement for social transformation. Moreover, tailored curriculum design for leadership development programs at university and corporate level is an opportunity Emzingo Group could address to obtain business in Brazil.