Samenvatting

Romacon Albañilería S.L.U. is a construction company, established in Jerez de la Frontera in Spain. The company focuses on the top segment of the construction market in Andalucía, with a focus on UK and Spanish clients. For its clients, Romacon builds mostly villas, chalets and land houses, but offers also a wide-scale of secondary services as installation of elevators, reparations and maintenance as well as reformations.
Romacon is mostly active in the provinces of Cádiz, Sevilla and Malaga, but takes also projects/orders outside these provinces into consideration. Currently Romacon is in the process of repositioning itself in the market from sub-contractor to contractor, although especially in the first stages of this process they will also keep on operating on sub-contracting level.
Romacon is searching for the right push and pull strategies to further strengthen its current market position as sub-contractor, whilst penetrating the market as contractor and establishing recognition and awareness as such.