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Communicating Dreams. INTERNeX International Exchange, Vancouver, Canada.

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Communicating Dreams. INTERNeX International Exchange, Vancouver, Canada.

Rechten: Alle rechten voorbehouden

Samenvatting

INTERNeX International Exchange is a company based in Vancouver, Canada. Since 1999 INTERNeX provides work and study programs in Canada for young people from around the world. Internships, restaurant and retail experience, hospitality and tourism programs, ranch stays, voluntary work and construction programs. My research shows that internet is the major source of information for the majority of INTERNeX' candidates, no matter which program they enrolled in. When it comes to communicating with INTERNeX, they use e-mail or they pick up the phone. Approximately 80% of the customers rate the way INTERNeX communicates either good or very good. The same number says that the information INTERNeX provides them is either sufficient or very sufficient. Information they need prior to arrival is information about work, schools, visa and accommodation. After arrival it is information about work, transit, leisure, opening a bank account and buying a cell phone.
To increase the number of direct enrollments, INTERNeX needs to increase its presence on the web. Making the website more accessible by translating it in multiple languages, and creating brand awareness through social network sites such as Facebook and Twitter.
INTERNeX also needs to create an image as a reliable, experienced and flexible organization. Building that image starts by delivering perfect service to its customers: delivering service as promised, and communicating in a way that customers demand, fast and sufficient. E-mail will remain a key method of communicating, backed up by a system of templates. INTERNeX needs to monitor its achievements by regular customer satisfaction surveys, to keep the satisfaction level high and to know what to change and how to stay in sync with changing customer demands.

Toon meer
OrganisatieHogeschool Utrecht
OpleidingCommunicatiemanagement
AfdelingCommunicatie
Datum2009-06
TypeBachelor
TaalEngels

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