Samenvatting

Roastville is a specialty coffee roaster in Marrickville who also offers barista workshops. When the café opened three years ago, registrations for barista workshops went through the roof. However, since the beginning of 2018, Roastville has seen a decline in registrations.
The problem statement for this research is as follows: how can Roastville position her barista workshops based on her strengths, customer needs and the positioning of her competitors? The goal is to obtain insight into the strengths of Roastville, her customer needs and the positioning of her competition, in order to give the client a positioning advice. The target audience fort his research are males and females between 18 and 60 years old and who are Marrickville locals.