Andrews-Reiter goes Germany
Diagnosis of factors relevant for the A/R market entryAndrews-Reiter goes Germany
Diagnosis of factors relevant for the A/R market entrySamenvatting
the purpose of this research project was to make recommendations to A/R to improve the
quality of communication with potential partners in the German health care market by researching
the characteristics of health care decision making, health care marketing communication and
partnership building in the health care sector in Germany with potential strategic partners.
Organisatie | Hanzehogeschool Groningen |
Opleiding | International Communication |
Afdeling | Instituut voor Communicatie & Media [tot 20 oktober 2017] |
Instituut voor Communicatie, Media & IT [vanaf 20 oktober 2017 - ...] | |
Jaar | 2014 |
Type | Bachelor |
Taal | Engels |