Turning colleagues into strangers
An external communication strategy on how to connect with creative and innovative commercial companies by using professional relationship building and PR techniquesTurning colleagues into strangers
An external communication strategy on how to connect with creative and innovative commercial companies by using professional relationship building and PR techniquesSamenvatting
This communication advice is intended for Stranger Things Have Happened
(further referred to as STHH), one of the impressive English-speaking
improvisation groups in the Netherlands. STHH’s goal is to commercialize their
activities and to generate the income needed to professionalize the organisation.
STHH wants to start working with commercial companies and has asked for
advice on how to communicate with them (K. De Vries, personal communication,
18th of January, 2016). Therefore, the main aim of this project is to design an
external communication plan for STHH on how to connect with commercial
companies. The advice is based on evidence resulting from research.
| Organisatie | Hanzehogeschool Groningen |
| Opleiding | International Communication |
| Afdeling | Instituut voor Communicatie & Media [tot 20 oktober 2017] |
| Instituut voor Communicatie, Media & IT [vanaf 20 oktober 2017 - ...] | |
| Jaar | 2016 |
| Type | Bachelor |
| Taal | Engels |
