A helping hand to vaccine-hesitant parents
How to help vaccine-hesitant parents gain confidence in vaccinations and make a better informed choiceWij hanteren het label Open Access voor onderzoek met een Creative Commons licentie. Door een CC-licentie toe te kennen, geeft de auteur toestemming aan anderen om zijn of haar werk te verspreiden, te delen of te bewerken. Voor meer informatie over wat de verschillende CC-licenties inhouden, klik op het CC-icoon. Alle rechten voorbehouden wordt gebruikt voor publicaties waar enkel de auteurswet op van toepassing is.
A helping hand to vaccine-hesitant parents
How to help vaccine-hesitant parents gain confidence in vaccinations and make a better informed choiceWij hanteren het label Open Access voor onderzoek met een Creative Commons licentie. Door een CC-licentie toe te kennen, geeft de auteur toestemming aan anderen om zijn of haar werk te verspreiden, te delen of te bewerken. Voor meer informatie over wat de verschillende CC-licenties inhouden, klik op het CC-icoon. Alle rechten voorbehouden wordt gebruikt voor publicaties waar enkel de auteurswet op van toepassing is.
Samenvatting
A helping hand to vaccine-hesitant parents is the final product of a research executed for GGD
Groningen and the municipality of Groningen. This research is executed because the GGD noticed an
increasing number of responses and questions from parents who got worried as a result of negative
stories circulating about vaccinations. The fact that vaccinations have become a victim of its own
success (ECDC, 2012) has led to an increase in the popularity of anti-vaccination movements, and with
the ease of communication means such as the internet and social media, these groups are able to
reach a big audience. Currently the vaccination degree is not yet declined, but in order to prevent this
in the future and to know how to cope with anti-vaccinators, this research was implemented.
The objective of this research is to provide recommendations to the GGD on how they can help vaccinehesitant
parents gain confidence in vaccinations and make a better informed choice. In order to
achieve this objective, the communication of the GGD and anti-vaccinators is analysed and a
questionnaire amongst parents is conducted to learn from their experiences and perceptions. The
analysis is based on key-concepts which are considered as important elements for the parents to gain
confidence in vaccinations, but also environmental key-concepts which could reinforce or weaken the
confidence in vaccinations.
The analysis of the online communication of the GGD in combination with the questionnaire amongst
parents, showed that the information provided online does not meet the needs of vaccine-hesitant
parents. Information was missing such as a the risks of not vaccinating Besides that the information
which the GGD provided was rather basic and explained shortly, like the information given about the
diseases for which the GGD vaccinates. Many parents indicated in the questionnaire the limited
information is a reason for them to look elsewhere for additional information.
Organisatie | Hanzehogeschool Groningen |
Opleiding | International Communication |
Afdeling | Instituut voor Communicatie & Media [tot 20 oktober 2017] |
Instituut voor Communicatie, Media & IT [vanaf 20 oktober 2017 - ...] | |
Jaar | 2016 |
Type | Bachelor |
Taal | Engels |