Samenvatting

Half of the geographical areas in Mainland China are currently facing problems of water shortage and water pollution. Both the Chinese government and its private sectors are striving to find viable solutions for this very issue. However, with the enormous population base in China and its fast-growing economy, the amount of domestic sewage and industrial wastewater produced per year has escalated the situation. Ecoplay believes that having a grey water recycling solution would help address this problem. Therefore, introducing grey water recycling system into the Chinese market is equally beneficial to the Chinese eco-system and to Ecoplay's future business expansion.
Essentially in this report, an overview of the current situation of the Chinese water resource is provided. The main topic of this project focuses on answering below research question:
How can Ecoplay and Longchuang cooperate with KV Connections to find a win-win solution for transferring technology to economize and recycle water in the major cities of China?
And the sub-questions are:
a)What are the advantages for Ecoplay to penetrate the Chinese market?
b)What is the current situation of the Chinese market and what would be the opportunities and threats for the cooperation between Ecoplay and Longchuang Company?
c)What are the most significant factors for Ecoplay to make a strategic business plan?
d)What are the most appropriate strategies for Ecoplay to penetrate the Chinese market?
As a project-based research report, research methods adopted are to be explained in the related chapters. Desk research mainly focuses on the public documents from the Internet and Media. Field research mainly emphasizes on face-face and telecom-based interviews with involved parties. Following with existing competitor analysis of wastewater processing related products in China, in-depth insights will be given as the ground of final recommendation to Ecoplay.
The PEST analysis delivers a series of findings, which contributes to the infrastructure of the strategy formulation process. Political and economic wise and incentive policies from both Chinese and the Dutch government encourages bilateral trade in water management. From a technical point of view, Ecoplay's solution has upper hand compared to the competition technology and quality wise.
The six steps are proposed in the recommendations are:
1.Conducting specific research on the local culture, geography and the competitors before venturing into Chinese market.
2.Operating a pilot scheme - Gauge market response first
3.Attending Chinese trade fairs
4.Defining the niche market for the product
5.Choosing right pricing strategy
6.Promotion of the solution/product
In all, the six steps recommendations are comprehensive strategies for Ecoplay to venture into the Chinese market with their grey water recycling system.