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Vivera and the German market

Rechten: Alle rechten voorbehouden

Vivera and the German market

Rechten: Alle rechten voorbehouden

Samenvatting

The focus of this research refers to the increase of market share on the German vegetarian product market. The problem is that there is little insight on the German vegetarian product market. Vivera does not have a lot of knowledge about their German customers and they do not know what their customers want and need. As a result, a central question was formulated: ‘How can Vivera increase its market share on the German vegetarian product market?' Marketing tools and models are integrated in order to formulate a recommendation. Furthermore, academic articles, websites and case studies were consulted to highlight relevant studies and the profile of Vivera. Quantitative and qualitative research was integrated to monitor consumer buying behaviour of German inhabitants and to take a look at the field of market trends on the vegetarian product market in Germany.

OrganisatieDe Haagse Hogeschool
AfdelingMO Europese Studies / European Studies
PartnersVivera
Jaar2016
TypeBachelor
TaalEngels

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