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Internal Communication Strategy (CIBANK Bulgaria)

final paper

Rechten: Alle rechten voorbehouden

Internal Communication Strategy (CIBANK Bulgaria)

final paper

Rechten: Alle rechten voorbehouden

Samenvatting

The final paper has been developed for CIBANK Bulgaria, as part of the final project for International Communication Management at The Hague University of Applied Sciences. The internship took place at International Office of CIBANK. The main goal of the research project was to develop a new internal communication strategy for CIBANK in order to improve the employee performance by strengthening its internal communication. Furthermore, the central research question is what is the most suitable way to motivate employees of CIBANK?
Firstly, situation analysis presents a more detailed overview of CIBANK. The bank was analyzed from internal and external perspective. The Situation Analysis includes two SWOT charts about CIBANK as a company and an analysis of its internal communication. At the end, core problem and bottlenecks were defined.
Secondly, in the literature review chapter is presented a critical analysis based on core problems, objectives, and bottlenecks. Various models and theories were analyzed with the aim of establishing the basis of in-depth research and to determine a theoretical framework. Moreover, the chapter focuses on key factors affecting the problem and possible solutions. Conceptual framework is developed with the purpose of organizing the ideas. In addition, criteria to further assessment of the problem and possible solutions are set. Knowledge gap section states clearly what subject has not been answered yet.
Thirdly, in-depth research methodology presents the conceptual and technical design. In the conceptual design, the knowledge gap becomes research question. Moreover, the chapter presents operationalizing factors and criteria. The technical design is based on research strategy, material, methods, planning, and limitations.
Fourthly, the main findings of the in-depth research are presented and analyzed in in-depth research analysis. Furthermore, integrated analysis of primary data and literature data is used to provide more detailed answers to the key in-depth questions.
Finally, the improvement of internal communication is ongoing process that requires time, efforts, and budget. In the conclusions chapter the research questions are answered and possible solutions are presented. Moreover, in the last chapter –recommendations, strategic justification of the research, communication plan and organization are discussed. Communication strategy based on the conducted research is presented. The purpose of the research project was to receive detailed overview of the factors influencing the employee performance in order to prepare an internal communication strategy that would help CIBANK. Thus, the main goal of CIBANK is to motivate its staff to perform better by building a strong relationship between management and employees, by implementing new set of internal communication tools, providing a training program, and by helping employees to understand their role in the organization.

Toon meer
OrganisatieDe Haagse Hogeschool
AfdelingMO Europese Studies / European Studies
PartnersCIBANK Bulgaria
Jaar2016
TypeBachelor
TaalEngels

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