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Aircraft Ground Handling Market in Russia

Rechten: Alle rechten voorbehouden

Aircraft Ground Handling Market in Russia

Rechten: Alle rechten voorbehouden

Samenvatting

Trade crosses borders and international experience, knowledge and connections are important and useful for trade and future business development. The aviation sector is probably the most international and boundless branch at the world market. After all, airlines are providing flights to all possible destinations on earth! An airline does not have its own personnel at all its destinations. In case it has not, a carrier will use the services of a ground handling company that provides aircraft ground handling services. This includes all the services with which an aircraft is provided from landing to departure.

Ground handling companies are continuing to increase their size and network in the face of the global growth in customers and embark on the adventure of external growth. Asia with its dynamic economy attracts the major ground handling companies. However, don't they overlook a very interesting market on their way to the east?

Russia has a strong economic diversity due to factors such as climate, geographic situation, population density, presence of (raw) materials and certain industries. This makes the country very interesting for exporters and foreign investors. The country is not only a large market; it is also strategically well situated between Europe and Asia. Lower labour costs and the presence of wealthy natural resources such as oil, timber, gas and metals also contribute to market attractiveness. Russia ended 2005 with its seventh straight year of growth, averaging 6.4 percent annually since the financial crisis of 1998. This achievement along with a renewed government effort to advance structural reforms have raised business and investor confidence in Russia's economic prospects. Western airlines do see these prospects and are launching more and more flights to destinations in Russia.

However, ground handling agencies have insufficient knowledge of the Russian market, while there might be opportunities. To successfully launch a product or service one should examine their market through research. The purpose of this final paper is to do this by identifying market opportunities and constraints.
It discusses the market features in the Russian aviation sector and includes information about air traffic from and to Russia, carriers, airports' condition, restrictions and further development. The third chapter provides a regional analysis to find opportunities in Russia through its regions and airports, in view of the future workplace and the economic diversity. The fourth chapter contains information about the potential customers: who they are, what they need and expect. Competitors are identified in chapter five by looking for opportunities in their weaknesses through competitive-oriented as well as customer-based methods. The sixth chapter describes all possible factors that carry much weight with the market attractiveness, such as macro factors, which can be hardly influenced by organisations, aggregated market factors that determine the market attractiveness by means of market size and market growth and finally branch structure factors to determine the intensity of the competition on the Russian ground handling market. The last chapter presents my conclusion and recommendations.

Toon meer
OrganisatieDe Haagse Hogeschool
AfdelingESC Hogere Europeses Beroepen Opleiding
PartnersRussia
Jaar2006
TypeBachelor
TaalEngels

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