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Re-PACK-it : the sustainable future of premium e-commerce packaging

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Re-PACK-it : the sustainable future of premium e-commerce packaging

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QUOTES “In a highly saturated e-commerce market, multi-national premium brands pursue consumers with quality shipping experiences and branded merchandising. In order for these companies to decrease the ecological footprint, current packaging clearly needs to be challenged. How can brands sustain a premium experience, while contributing to a more sustainable fashion packaging?” RESEARCH QUESTION How can multinational premium fashion brands change their e-commerce packaging to contribute to a more sustainable world? SUB-QUESTIONS 1. What is the current situation of garment packaging and its environmental waste? 2. What are the commercial incentives for the current use and way of packaging? 3. Which sustainable packaging materials and methods are developed? TABLE OF CONTENTS I. Introduction - II. Definitions. - CHAPTER 1. CURRENT SITUATION AND ITS ENVIRONMENTAL IMPACT : 1.1 E-commerce. - 1.2 Packaging Functions. - 1.3 Logistical Touchpoints. - 1.4 Packaging in E-commerce. - 1.4.1 Delivery. - 1.4.2 Return. - 1.5 Environmental Impact. - 1.5.1 Linear System. - 1.5.2 Materials. - 1.5.3 Method. - 1.6 Conclusion. – CHAPTER 2. COMMERCIAL/CONSUMER INCENTIVES : 2.1 Why E-commerce?. - 2.2 Packaging Expectations. - 2.3 Consumers’ Perception of Environment. - 2.4 Conclusion. – CHAPTER 3. SUSTAINABLE MATERIALS AND METHODS: 3.1 Circular System. - 3.2 Sustainable Options. - 3.2.1 Decoration. - 3.2.2 Decoration. - 3.2.3 Information and Personal. - 3.2.4 Secondary Packaging. - 3.3 Conclusion. – CHAPTER 4. CONCLUSION. – References. - Appendix

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

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