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What cultural and socio-economic factors drive consumption in the luxury fashion market in Singapore?

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What cultural and socio-economic factors drive consumption in the luxury fashion market in Singapore?

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QUOTES “Not all customers in Singapore buy the same type of clothes. Singaporean Malay will buy garments that are Islam appropriate, Singaporean Chinese will focus on clothes that protect from the sun, to prevent tanned skin and Western Singaporeans do not have the wish to protect against the sun. The older generation of Singaporean Indians will cover up with traditional wear. The younger generation of Singaporean Indians will mostly wear modern clothing. Singapore’s population includes different religions and demands regarding clothes. Also, only the summer season exists. Brands should understand that a winter collection will not sell well in Singapore and that the clothing collection should satisfy all different nationalities, demands and religions.” RESEARCH QUESTION What cultural and socio-economic factors drive consumption in the luxury fashion market in Singapore? SUB-QUESTIONS 1) How is the current luxury fashion industry and global market in Singapore positioned? 2) Who is the high-end luxury fashion customer in Singapore? 3) What are the current socio-cultural and socio-economic developments in Singapore? ARTICLE Under the title ‘Shopping Is My Life’ the article gives insight into the Singaporean high-end luxury fashion consumer and a representation of the Southeast Asian shopping culture. The article is based on the research findings.

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelor
TaalEngels

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