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Szabo club - trunk show

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Szabo club - trunk show

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Samenvatting

QUOTES “The following report is made with the purpose of measuring the potential of the Antwerp based market regarding made to measure women suits. This report therefore serves as a base for the eventual business plan. In order to measure the potential of the Antwerp based market and consumer, general macro analysis was done. The demographic, economic and socio-economic development of the city was analyzed from a macro perspective.” “The conservative, workwear related and non-fashionable connotation surrounding today’s made to measure womenswear derives from the late 1300 where tailoring and suits were mainly associated with menswear.” “[…] most of people tend to hold on to the masculine connotation surrounding tailor made suits. Therefore, the majority of today’s offer within made to measure women suits is very limited and rather old fashioned. Only, two to three brands, located in the Netherlands or abroad, offer an innovative vision on women made to measure suits. The remaining made to measure labels communicate a rather boring, conservative and traditional message.” RESEARCH QUESTION To what extent is there a potential for a company specialized in made to measure women suits on the Antwerp market? SUB-QUESTIONS What are the macro developments and fashion trends in Antwerp/Belgium? What is the offer for made to measure and ready to wear women suits in Antwerp? What is the demand for ready to wear women suits in Antwerp? + Consumer profile BUSINESS PLAN SZABO Szabo is a fashion concept focusing on the redefinition of made to measure tailoring by giving women the opportunity to create their own pieces of clothing using a made to order technique. Made to order, which means that clothes are specially made according to a customer's specifications in terms of design and fabrics, will therefore form the core of the concept. - The business plan is based on the findings of the research.

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2019
TypeBachelorscriptie
TaalEngels

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