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Fashion startups : sales channels of the future

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Fashion startups : sales channels of the future

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Samenvatting

QUOTE “[…] revolving an excellent idea into a successful business is not as easy as one might think. Especially, when looking at opportunities for upcoming brands within the fashion industry diverse un¬certainties arise. What will be their best entry strategy when introducing their novelty? How can they gain brand awareness and create a potential business?” RESEARCH QUESTION What sales channels are suitable for a startup within the fashion industry? SUB-QUESTIONS 1. What are existing business strategies for fashion retailers? 2. What sales channels present an opportunity for a fashion startup? 3. What is the perspective of today’s customer on the variety of sales channel options? 4. How do existing startups experience the diverse sales channels? TABLE OF CONTENTS Introduction; Methodology; Definiton //Chapter 1 Business Strategies for Retail - 1.1 Brand Positioning - 1.2 Brand Orientation - 1.3 Competitive Business Strategies //Chapter 2 Sales Channels Opportunities - 2.1 Offline - 2.2 Online - 2.3 Wholesale - 2.4 Startup Sales Channel Opportunities //Chapter 3 Target Group Identification - 3.1 The Different Generations - 3.2 Today’s Customer Perspective for Startups //Chapter 4 Sales Channel Experience - 4.1 The Role Of Creating a Brand Experience - 4.2 Offline Experience - 4.3 Online Experience - 4.4 Wholesale Experience - Conclusion; References; Appendix; Interviews of Entrepreneurs; Review Trend Talk

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2018
TypeBachelor
TaalEngels

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