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A well-founded business can be small

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A well-founded business can be small

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QUOTES “A system, which experiences a positive economic growth, can favor both the government and the population. Growth has always accompanied capitalism, which together with a liberal system, did not only give people the opportunity to own their own production means but provided them with the chance of becoming entrepreneurs and free of their choices. By letting competition stimulate innovation, countries with a positive economic growth experienced an expansion and development of firms, which contributed to a larger availability of goods, services and jobs. With increased tax revenues, the government received the means to improve public services such as health and education. An increasing economic growth can thus allow the population to get wealthier and for a whole country to rise above the level of poverty.” “Presented in such terms, the system seems simple and beneficial to all but there are major flaws, which need to be addressed. One major issue is the lack of environmental concern. As production can only happen if there is a use of natural resources, the environment should be strongly incorporated into the diagram of the economic system.” “It is inevitable to speak of the reasons underlying the need for growth but it becomes even more imperative after having exposed so apparently the flaws of the current economic system.” RESEARCH QUESTION What are the alternative business models to growth for fashion companies? SUB QUESTIONS 1: What is growth? 2: What are the effects of growth? 3: What are the alternatives to an economy of growth? 4: Which alternative business models to growth can be proposed to fashion companies? TABLE OF CONTENTS 1. INTRODUCTION - 2. WHAT IS GROWTH? - 2.1. Defining business growth and economic growth. - 2.2. The economic system and its flaws. - 2.3. Reasons underlying the need for growth. - 2.4. Fragility of the current economic system. - 2.5. How can language help at solving the issue of growth? - 3. WHAT ARE THE EFFECTS OF GROWTH? 3.1. Impact on the environment & society. - 3.2. Impact on a business. - 4. WHAT ARE THE ALTERNATIVES TO AN ECONOMY OF GROWTH? - 4.1. Introduction to the topic of sufficiency and degrowth. - 4.2. Distinction between sustainable and sufficiency based models. - 4.3. What could be some of the barriers and negative. - 4.4. What are the conditions, which need to be changed in order to allow an economy of degrowth to work? - 4.4.1. A new dialogue between economists and environmentalists. - 4.4.2. New governmental regulations and changes in macroeconomics. - 4.4.3. The consumer as an initiator of the change. - 4.4.4. A shift in technology. - 4.4.5. Corporate governance. - 4.4.6. Alternative role of businesses and marketing. - 4.4.7. New language and mindset. - 4.5. The language of degrowth and sufficiency. - 5. WHICH BUSINESS MODELS CAN BE DEVELOPED AND PROPOSED TO FASHION COMPANIES AS AN ALTERNATIVE TO GROWTH? - 5.1. How are sufficiency business models and degrowth being perceived in the fashion field? - 5.2. What are the conditions, which need to be changed in order to allow sufficiency business models to work in the fashion field? - 5.3. What are the examples of sufficiency business models suitable for the fashion industry? - 5.4. What are the limitations and opportunities of sufficiency business models? - 6. CONCLUSION. - 7. SOURCES

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2018
TypeBachelor
TaalEngels

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